Études de cas
Mission
Lecture stratégique, réalignement et remise sous contrôle du système e-commerce
Infos
Client: DIY start-up
Industry: E-commerce / DIY
Mission: Full e-commerce transformation
Scope: Platform, catalog, funnel, CRM, and marketing
Donées Clés
Main issue: 85% of revenue dependent on a single product
Platform: Migration from Magento to Shopify
Challenge: Restore a scalable and sustainable business model
This mission concerned a high-identity DIY start-up with a distinctive creative universe, an engaged organic community, and a loyal audience.
On paper, all the right ingredients were there.
In reality, the e-commerce business had entered a zone of high fragility.
Several critical signals were coexisting:
Magento platform had become a structural constraint:
persistent slowness
recurring bugs
costly maintenance
accumulated technical debt
difficulty evolving the site
A large catalog, but poorly structured and difficult for users to navigate.
Extreme dependency on a single best-seller, accounting for up to 85% of total revenue.
Underleveraged marketing, failing to capitalize on creativity and community:
minimal CRM usage
no segmentation
overly generic social campaigns
no lifecycle or activation logic
Conversion rate declining, despite:
traffic
interest
an existing community
This situation is one of the most dangerous signals for an e-commerce start-up:
a lot of energy, a lot of audience… but a model that is overly dependent, fragile, and hard to scale.La start-up n’était pas en crise d’idées.
The start-up was not facing an ideas crisis.
Relaunching a DIY start-up whose 85% of revenue depends on a single product cannot be achieved through superficial optimizations.
It requires acting simultaneously on the platform, the catalog, the funnel, and CRM activation.
Simplify, structure, and rebalance the e-commerce model.
Restore a reliable technical foundation, reduce dependency on a single product, and rebuild a high-performing funnel.
Lay solid foundations for sustainable and scalable growth.
LPAdivisory
01
Acquisition & conversion
02
03
04
Résultats
Résultats mesurables, impact durable
Faster, clearer, and more inspiring website.
→ Significant increase in conversion rate, especially on mobile
→ Smoother and more readable purchase journey
→ User experience aligned with purchase intent
Complete funnel reconstruction to turn interest into purchase.
• Redesign of category and product pages
• Integration of relevant upsell and cross-sell mechanisms
• Simplified checkout process
• Behavior-based CRM activation
The funnel becomes a structured acquisition and conversion system.
Catalog reorganization to reduce dependency on the best-seller.
• Full product hierarchy redesign
• Structuring of coherent purchasing journeys
• Implementation of upsell and cross-sell logic
• Elevation of secondary product lines
The business model becomes more balanced and resilient.
Rebuilding strategic steering and overall coherence.
• Structured editorial calendar
• Realignment of acquisition channels
• Clarified brand positioning
• Restored coherence between product, marketing, and CRM
The company regains clear strategic direction.
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