Already supported 25+ companies
E-commerce is not a channel. It’s an operating system
E-commerce is not a channel. It’s an operating system
I support business leaders in the global management of their e-commerce: strategy, operations, acquisition, and execution.
I support business leaders in the global management of their e-commerce: strategy, operations, acquisition, and execution.
Seen in:
Seen in:
Already supported 25+ companies
Already supported 25+ companies
Running an e-commerce business means :
managing a system
Running an e-commerce business means :
managing a system
Running an e-commerce business means :
managing a system
When an e-commerce business changes scale, decisions become structural and management can no longer be fragmented. I work alongside executives to bring a global perspective and clear trade-offs.
I led the transformation of an e-commerce model that grew from €300K to over €60M in revenue, in a multi-country, multi-team environment, and conducted more than 25 advisory missions for e-commerce businesses ranging from SMEs to more structured organizations, at different stages of their journey.
My role is to help leaders stay in control of their e-commerce activity, structure their decisions, and manage growth with method and accountability.
MY FEATURES IN LEADING BUSINESS MAGAZINES
Expertise recognized by the
business press
Expertise recognized by the
business press
Entreprendre
Business prodigies: they want to change the world
Manager & Réussir
International Exchanges
Bioloka’s success story featured — Interview with CEO Samuel Levine-Parisi
Entreprendre
The business driving points-based rewards recovery. The Avopoints revolution
Le journal du Parlement
Entreprendre
Business prodigies: they want to change the world
Manager & Réussir
International Exchanges
Bioloka’s success story featured — Interview with CEO Samuel Levine-Parisi
Entreprendre
The business driving points-based rewards recovery. The Avopoints revolution
Le journal du Parlement
Entreprendre
Business prodigies: they want to change the world
Manager & Réussir
International Exchanges
Bioloka’s success story featured — Interview with CEO Samuel Levine-Parisi
Entreprendre
The business driving points-based rewards recovery. The Avopoints revolution
Le journal du Parlement
Entreprendre
Business prodigies: they want to change the world
Manager & Réussir
International Exchanges
Bioloka’s success story featured — Interview with CEO Samuel Levine-Parisi
Entreprendre
The business driving points-based rewards recovery. The Avopoints revolution
Le journal du Parlement
Entreprendre
Génies du business ils veulent changer le monde
Manager & Réussir
Echanges Internationaux
Success story : Bioloka à l’honneur — Interview du CEO Samuel Levine-Parisi
Entreprendre
Le business porteur de la récupération de points. La révolution Avopoints
Le journal du Parlement
Entreprendre
Génies du business ils veulent changer le monde
Manager & Réussir
Echanges Internationaux
Success story : Bioloka à l’honneur — Interview du CEO Samuel Levine-Parisi
Entreprendre
Le business porteur de la récupération de points. La révolution Avopoints
Le journal du Parlement
Entreprendre
Génies du business ils veulent changer le monde
Manager & Réussir
Echanges Internationaux
Success story : Bioloka à l’honneur — Interview du CEO Samuel Levine-Parisi
Entreprendre
Le business porteur de la récupération de points. La révolution Avopoints
Le journal du Parlement
Entreprendre
Génies du business ils veulent changer le monde
Manager & Réussir
Echanges Internationaux
Success story : Bioloka à l’honneur — Interview du CEO Samuel Levine-Parisi
Entreprendre
Le business porteur de la récupération de points. La révolution Avopoints
Le journal du Parlement
MY OFFERS
Engagements tailored to your e-commerce context
Engagements tailored to your e-commerce context
Each situation requires a different level of leadership.
Duration: 21 days
OFFER 1: 360° Strategic Diagnosis
Before making structural decisions whether to accelerate, reorganize, recruit, invest, or change direction, it is essential to have a clear, shared and objective understanding of the real situation.
This 360° diagnosis goes beyond a functional audit or a series of general observations. Its purpose is to analyze the entire e-commerce system in its overall coherence by examining strategy, organization, marketing performance, profitability, operations and governance in order to reveal the real issues and the decisions that matter most.
At the end of the diagnostic, you will have:
01
A clear, structured and shared understanding of the real situation
02
A prioritization of the key issues and the main pressure points
03
A precise framework for the structural decisions to be made
04
A clear view of the available options, their implications and trade-offs
05
A solid foundation to move forward with method, alignment and discernment
Duration: 21 days
OFFER 1: 360° Strategic Diagnosis
Before making structural decisions whether to accelerate, reorganize, recruit, invest, or change direction, it is essential to have a clear, shared and objective understanding of the real situation.
This 360° diagnosis goes beyond a functional audit or a series of general observations. Its purpose is to analyze the entire e-commerce system in its overall coherence by examining strategy, organization, marketing performance, profitability, operations and governance in order to reveal the real issues and the decisions that matter most.
At the end of the diagnostic, you will have:
01
A clear, structured and shared understanding of the real situation
02
A prioritization of the key issues and the main pressure points
03
A precise framework for the structural decisions to be made
04
A clear view of the available options, their implications and trade-offs
05
A solid foundation to move forward with method, alignment and discernment
Duration: 90 days
OFFER 2 : Strategic Intervention
Intervening at the right moment helps avoid months of hesitant adjustments and also supports phases of acceleration, transformation or increasing complexity.
This strategic intervention is designed for companies that need to clarify their choices, realign their organization and structure their trajectory whether to correct misalignment, reach the next stage or prepare a new phase of growth.
It provides leadership with an external, independent and demanding perspective to restore coherence in decisions, strengthen governance and create a clearer framework for action.
It does not replace the teams.
It helps them move forward with greater clarity, coherence and sustainability.
It allows you to:
01
A clear understanding of the situation, the issues and the real pressure points
02
Better prioritization of short and medium-term priorities
03
Structural decisions established on key topics
04
An organization better aligned with the company’s ambitions
05
A clearer trajectory to secure execution and prepare the next phase
Duration: 90 days
OFFER 2 : Strategic Intervention
Intervening at the right moment helps avoid months of hesitant adjustments and also supports phases of acceleration, transformation or increasing complexity.
This strategic intervention is designed for companies that need to clarify their choices, realign their organization and structure their trajectory whether to correct misalignment, reach the next stage or prepare a new phase of growth.
It provides leadership with an external, independent and demanding perspective to restore coherence in decisions, strengthen governance and create a clearer framework for action.
It does not replace the teams.
It helps them move forward with greater clarity, coherence and sustainability.
It allows you to:
01
Stabilize the situation and clarify immediate priorities
02
Realign the organization around coherent objectives
03
Make structural, well-grounded decisions
04
Secure performance and profitability
05
Define a clear trajectory for the next stage of growth
Durée : 3 à 12 mois
OFFER 3 : Outsourced E-commerce Leadership
As e-commerce grows, the nature of its challenges evolves.
What could once be managed in a flexible or opportunistic way often reaches a point where this is no longer sufficient. Topics multiply, interdependencies become stronger, decisions become more frequent and performance depends less on isolated actions than on the overall quality of governance.
At this stage the challenge is no longer simply optimizing a channel or improving a few indicators.
It becomes necessary to give clear direction to the whole system, connect decisions together and maintain coherence between strategy, execution, organization and performance.
This is precisely the role of fractional e-commerce leadership.
It allows the company to benefit from a real leadership function without immediately hiring a full-time senior executive. It provides the level of governance required to support growth, increasing complexity, transformation or simply a stronger need for coherence and continuity.
At the end of the intervention:
01
A real e-commerce leadership function in place
02
Clearer, more regular and more structured governance
03
Decisions better connected and better arbitrated over time
04
A more coherent organization aligned with real priorities
05
A trajectory maintained with greater clarity, continuity and control
Duration: 3 to 12 months
OFFER 3 : Outsourced E-commerce Leadership
As e-commerce grows, the nature of its challenges evolves.
What could once be managed in a flexible or opportunistic way often reaches a point where this is no longer sufficient. Topics multiply, interdependencies become stronger, decisions become more frequent and performance depends less on isolated actions than on the overall quality of governance.
At this stage the challenge is no longer simply optimizing a channel or improving a few indicators.
It becomes necessary to give clear direction to the whole system, connect decisions together and maintain coherence between strategy, execution, organization and performance.
This is precisely the role of fractional e-commerce leadership.
It allows the company to benefit from a real leadership function without immediately hiring a full-time senior executive. It provides the level of governance required to support growth, increasing complexity, transformation or simply a stronger need for coherence and continuity.
At the end of the intervention:
01
A real e-commerce leadership function in place
02
Clearer, more regular and more structured governance
03
Decisions better connected and better arbitrated over time
04
A more coherent organization aligned with real priorities
05
A trajectory maintained with greater clarity, continuity and control
Step #1
Precise strategic diagnostic (21 days)
Establish a global and factual understanding of the actual situation. Understand how the system operates, identify points of tension, and distinguish what relates to execution, organization, or strategy.
Objective: a clear, shared, and actionable vision.
Step #2
Strategic framing & prioritization
Transform understanding into structuring decisions. Prioritize key challenges, arbitrate critical decisions, and define a coherent execution framework.
Objective: a clear, prioritized, and actionable roadmap.
Step #3
Strategic intervention (90 days)
Implement decisions within a controlled framework. Stabilize the situation, realign the organization, and deliver concrete results.
Objective: restore the business to a clear and controlled trajectory.
Step #4
Outsourced e-commerce leadership
Ensure continuity of leadership over time. Maintain the vision, arbitrate structuring decisions, and provide a stable framework for teams.
Objective: ensure a coherent trajectory over time.
A clear framework, step by step
Each step addresses a specific need. Understand. Decide. Act. Lead.
A clear framework, step by step
A clear framework, step by step
Each step addresses a specific need. Understand. Decide. Act. Lead.
Step #1
Precise strategic diagnostic (21 days)
Establish a global and factual understanding of the actual situation. Understand how the system operates, identify points of tension, and distinguish what relates to execution, organization, or strategy.
Objective: a clear, shared, and actionable vision.
Step #2
Strategic framing & prioritization
Transform understanding into structuring decisions. Prioritize key challenges, arbitrate critical decisions, and define a coherent execution framework.
Objective: a clear, prioritized, and actionable roadmap.
Step #3
Strategic intervention (90 days)
Implement decisions within a controlled framework. Stabilize the situation, realign the organization, and deliver concrete results.
Objective: restore the business to a clear and controlled trajectory.
Step #4
Outsourced e-commerce leadership
Ensure continuity of leadership over time. Maintain the vision, arbitrate structuring decisions, and provide a stable framework for teams.
Objective: ensure a coherent trajectory over time.
Key figures
By the numbers
They speak for themselves
By the numbers
They speak for themselves
By the numbers
They speak for themselves
OPERATIONAL EXPERIENCE
Structuring, growth, realignment, turnaround.
Always focused on leadership and decision-making challenges.
REVENUE UNDER RESPONSIBILITY
Direct responsibility for structuring decisions, business trajectory, and overall coherence.
MARKETING BUDGETS ARBITRATED
Investment decisions made in demanding, multi-channel, and international environments.
An approach grounded in in-depth margin analysis, true customer acquisition costs, and sustainable value creation.
EXECUTIVE INTERVENTIONS
Direct interventions alongside executives to structure, arbitrate, and lead during key phases of development, acceleration, or transformation.
What I actually bring
What you really gain
What you really gain
What you really gain
Clear direction. Aligned acquisition. Structured execution.
I don’t just advise: I organize, prioritize, and lead.
Result? Coherent growth, reduced dependency, restored margins.
Clear direction. Aligned acquisition. Structured execution.
I don’t just advise: I organize, prioritize, and lead.
Result? Coherent growth, reduced dependency, restored margins.
Clear Strategic Vision
A clear direction is set quickly. You know where to focus your efforts, what needs to be addressed now and what can wait.
Less hesitation. More direction.
A clear direction is set quickly. You know where to focus your efforts, what needs to be addressed now and what can wait.
Less hesitation. More direction.
Acquisition Aligned with the Offer
Every euro spent supports your positioning. No more campaigns disconnected from the product, margins, or operational capacity. Less dispersion. More efficiency.
Every euro spent supports your positioning. No more campaigns disconnected from the product, margins, or operational capacity. Less dispersion. More efficiency.
Realigned Operations & Logistics
What you sell, you can deliver. Customer promise, internal organization, and flows regain lasting coherence.
Less tension. More reliability.
What you sell, you can deliver. Customer promise, internal organization, and flows regain lasting coherence.
Less tension. More reliability.
30/60/90-Day Steering
A rhythm your teams can follow. Priorities are clear, decisions are acted upon, and constant urgency is reduced.
Less noise. More execution.
A rhythm your teams can follow. Priorities are clear, decisions are acted upon, and constant urgency is reduced.
Less noise. More execution.
Targeted Externalization
Reinforced leadership without weighing down the structure. I handle steering and decision-making so your teams can focus on execution. Less dependence. More autonomy.
Reinforced leadership without weighing down the structure. I handle steering and decision-making so your teams can focus on execution. Less dependence. More autonomy.
Reinforced leadership without weighing down the structure. I handle steering and decision making so your teams can focus on execution. Less dependence. More autonomy.
Tracked & Adjusted Execution
Decisions generate results. What works is reinforced. What blocks progress is fixed. Fewer assumptions. More outcomes.
Decisions generate results. What works is reinforced. What blocks progress is fixed. Fewer assumptions. More outcomes.
30-minute discovery call, no commitment required
What sets me apart
Services
What you won’t find with a consultant or a recruiter
Sustained hypergrowth
€300K → €60M in 6 years. 900K customers, 10 countries, structured growth — not chaos. Acquisition, logistics, CX, margins: I led it all.
Sustained hypergrowth
€300K → €60M in 6 years. 900K customers, 10 countries, structured growth not chaos. Acquisition, logistics, CX, margins: I led it all.
25+ active missions
25 missions across 6 sectors. Fashion, SaaS, marketplaces, health… I step in when clarity, prioritization, and fast execution are critical.
25+ active missions
25 missions across 9 sectors. Fashion, SaaS, marketplaces, health… I step in when clarity, prioritization, and fast execution are critical.
Vision + Execution
No talk. No slides. I clarify, decide, and move forward weekly with you. I step in when consulting is not enough and hiring comes too late.
What sets me apart
Services
What you won’t find with a consultant or a recruiter
Sustained hypergrowth
€300K → €60M in 6 years. 900K customers, 10 countries, structured growth not chaos. Acquisition, logistics, CX, margins: I led it all.
25+ active missions
25 missions across 6 sectors. Fashion, SaaS, marketplaces, health… I step in when clarity, prioritization, and fast execution are critical.
Vision + Execution
No talk. No slides. I clarify, decide, and move forward weekly with you. I step in when consulting is not enough and hiring comes too late.
Testimonials
From vision to reality
They trusted me. Here’s what they say. Executives, founders, and experts share the concrete impact of our collaborations.
One of the most sincere and professional people I’ve had the opportunity to work with. His strategic understanding of e-commerce helped generate strong and sustainable growth.
Andrew Davies
CEO/Sales Director
A visionary and determined entrepreneur with a deeply human approach. He knows how to unite teams around shared objectives and build strong, sustainable growth paths.
Yohann Delahaye
CEO Avanci Data Client & CRM
Energy, strategic clarity and reliability define his approach. He brings a clear vision and strong execution capabilities that make him a leader you can truly rely on.
Sandra Bensoussan
CEO Ghostwriter
Samuel combines expertise, teaching skills, and commitment. Despite a busy schedule, he always made himself available to support our students. His professionalism and energy greatly enhanced the quality of our interactions.
Alex Balogun
Leadership Coach
A true leader who combines high standards with genuine commitment. He pushes teams to give their best while remaining fully present. His ability to transform organizations is remarkable.
Jacky Abitbol
Entrepreneur
Complex environments are quickly understood and translated into clear strategies. His ability to connect strategic vision with operational execution truly makes the difference.
Jérémie Comparato
Sales Director & CRM Expert
During a restructuring phase, his role proved decisive. He brought strategic vision, execution capacity and leadership to realign teams around common goals.
Eric Fidelak
CEO / General Manager
Efficiency, pragmatism and natural leadership define his way of working. He quickly structures organizations and aligns teams to deliver concrete results.
Nathalie Etchemendy
Co-Founder — Potiok
A strong ability to drive change and build high-performing environments. Aligning strategy with strong teams is where his impact becomes most visible.
Nick Steed
Career Manager for Business Leaders
Efficiency, performance and leadership perfectly define Samuel. Committed, demanding and results-oriented, he drives both projects and teams forward.
Mathieu Marty
CEO — Otaku Design
Samuel is a disciplined, demanding and tireless leader, while remaining deeply human and attentive. For nearly two years, he was far more than a manager for the team: he brought real energy and collective momentum. A leader I certainly won’t forget.
Serhii Krechmarovskyi
Co-Founder — Potiok
A rare sharpness of mind combined with strong analytical skills. Complex situations are quickly structured into clear and effective strategies.
Tony Nakache
CSO Evaluo
Testimonials
From Vision to
Reality
“They trusted me. Here is what they took away.” Leaders, founders and experts share the tangible impact of our collaborations.
One of the most sincere and professional people I’ve had the opportunity to work with. His strategic understanding of e-commerce helped generate strong and sustainable growth.
Andrew Davies
CEO/Sales Director
A visionary and determined entrepreneur with a deeply human approach. He knows how to unite teams around shared objectives and build strong, sustainable growth paths.
Yohann Delahaye
CEO Avanci Data Client & CRM
Energy, strategic clarity and reliability define his approach. He brings a clear vision and strong execution capabilities that make him a leader you can truly rely on.
Sandra Bensoussan
CEO Ghostwriter
Samuel combines expertise, teaching skills, and commitment. Despite a busy schedule, he always made himself available to support our students. His professionalism and energy greatly enhanced the quality of our interactions.
Alex Balogun
Leadership Coach
A true leader who combines high standards with genuine commitment. He pushes teams to give their best while remaining fully present. His ability to transform organizations is remarkable.
Jacky Abitbol
Entrepreneur
Complex environments are quickly understood and translated into clear strategies. His ability to connect strategic vision with operational execution truly makes the difference.
Jérémie Comparato
Sales Director & CRM Expert
During a restructuring phase, his role proved decisive. He brought strategic vision, execution capacity and leadership to realign teams around common goals.
Eric Fidelak
CEO / General Manager
Efficiency, pragmatism and natural leadership define his way of working. He quickly structures organizations and aligns teams to deliver concrete results.
Nathalie Etchemendy
Co-Founder — Potiok
A strong ability to drive change and build high-performing environments. Aligning strategy with strong teams is where his impact becomes most visible.
Nick Steed
Career Manager for Business Leaders
Efficiency, performance and leadership perfectly define Samuel. Committed, demanding and results-oriented, he drives both projects and teams forward.
Mathieu Marty
CEO — Otaku Design
Samuel is a disciplined, demanding and tireless leader, while remaining deeply human and attentive. For nearly two years, he was far more than a manager for the team: he brought real energy and collective momentum. A leader I certainly won’t forget.
Serhii Krechmarovskyi
Co-Founder — Potiok
A rare sharpness of mind combined with strong analytical skills. Complex situations are quickly structured into clear and effective strategies.
Tony Nakache
CSO Evaluo
Still have questions?
Find detailed answers about my methodology, commitments, and what you can truly expect from our collaboration.
Still have questions?
Find detailed answers about my methodology, commitments, and what you can truly expect from our collaboration.
FAQ
FAQ – L.P Advisory
What differentiates you from a traditional consultant?
I am a fractional executive, not a consultant who delivers a report and disappears. I am genuinely involved: I understand your numbers, your teams, and your constraints, I structure your priorities, I help you make decisions, I clarify blind spots, I support you over time when needed.
I am an ally, not an executor.
What type of companies do you work with?
How does a typical mission unfold?
Do you guarantee results?
Ready to navigate your e-commerce growth with clarity?
Ready to navigate your e-commerce growth with clarity?
Confidential 30-minute session available now. No obligation, just clarity.
Confidential 30-minute session available now. No obligation, just clarity.
Proven Strategy
Confidential & Secure