Études de cas
Complete restructuring of a fragile e-commerce business to restore growth, balance and scalability
Complete restructuring of a fragile e-commerce business to restore growth, balance and scalability
When rapid growth hides structural fragility, performance eventually becomes unstable. This case documents how a dependent and unbalanced model was rebuilt into a structured and scalable system.
When rapid growth hides structural fragility, performance eventually becomes unstable. This case documents how a dependent and unbalanced model was rebuilt into a structured and scalable system.
Mission
Aperçu de la Mission
Aperçu de la Mission
Lecture stratégique, réalignement et remise sous contrôle du système e-commerce
Infos
CLIENT: High-growth B2C e-commerce brand
SECTOR: DIY / Lifestyle
MISSION: Full structural e-commerce restructuring
DURATION: 6 months
SCOPE: Platform, catalogue, funnel, CRM, acquisition
Donées Clés
85% of revenue concentrated on a single product
Migration from Magento to Shopify
High dependency on best-seller
Increasing structural business risk
Contexte
Contexte
Contexte
The company was experiencing strong growth.
Traffic was increasing.
Revenue was rising.
Brand awareness was expanding.
But beneath this dynamic, the system was fragile.
The catalogue did not support diversification.
CRM was underutilised.
Operational complexity was growing.
Profitability depended on a single product.
Growth was real.
Scalability was not.
The company was experiencing strong growth.
Traffic was increasing.
Revenue was rising.
Brand awareness was expanding.
But beneath this dynamic, the system was fragile.
The catalogue did not support diversification.
CRM was underutilised.
Operational complexity was growing.
Profitability depended on a single product.
Growth was real.
Scalability was not.
Problème
Problème
The problem was not traffic.
It was not acquisition performance.
The problem was structural imbalance.
How do you secure the trajectory
without slowing growth?
How do you reduce risk
without losing momentum?
How do you transform fragile performance
into a coherent system?
The problem was not traffic.
It was not acquisition performance.
The problem was structural imbalance.
How do you secure the trajectory
without slowing growth?
How do you reduce risk
without losing momentum?
How do you transform fragile performance
into a coherent system?
Objectif
Objectif
Reduce dependency on the best-selling product
Diversify revenue streams
Restructure the catalogue
Activate CRM as a strategic growth lever
Make the trajectory scalable and controllable
Reduce dependency on the best-selling product
Diversify revenue streams
Restructure the catalogue
Activate CRM as a strategic growth lever
Make the trajectory scalable and controllable
LPAdivisory
Intervention
Intervention
Décisions structurantes, réalignement et remise sous contrôle du système e-commerce
Décisions structurantes, réalignement et remise sous contrôle du système e-commerce
Fondations techniques
Fondations techniques
Migration from Magento to Shopify
Improved performance and mobile experience
Simplified back-office operations
Reduced technical debt
Objective: stabilise the technical base.
Migration from Magento to Shopify
Improved performance and mobile experience
Simplified back-office operations
Reduced technical debt
Objective: stabilise the technical base.
Migration from Magento to Shopify
Improved performance and mobile experience
Simplified back-office operations
Reduced technical debt
Objective: stabilise the technical base.
01
Acquisition & conversion
02
Structure business
Activation CRM & valeur client
03
Gouvernance & pilotage
Trajectoire business restaurée
04
Résultats
Résultats mesurables, impact durable
Performance & conversion
Performance & conversion
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Site plus rapide, plus clair et plus inspirant.
→ Hausse significative du taux de conversion, notamment sur mobile
→ Parcours d’achat plus fluide et lisible
→ Expérience utilisateur alignée avec l’intention d’achat
Structure du chiffre d’affaires
Structure du chiffre d’affaires
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Activation CRM & valeur client
Activation CRM & valeur client
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Trajectoire business restaurée
Trajectoire business restaurée
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Études de cas similaires
The company was experiencing strong growth.
Traffic was increasing.
Revenue was rising.
Brand awareness was expanding.
But beneath this dynamic, the system was fragile.
The catalogue did not support diversification.
CRM was underutilised.
Operational complexity was growing.
Profitability depended on a single product.
Growth was real.
Scalability was not.
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