Études de cas

Structuring the European Go-To-Market of a growing MedTech company

Structuring the European Go-To-Market of a growing MedTech company

Structuring the European Go-To-Market of a growing MedTech company

Mission carried out for a French MedTech company aiming to scale its presence across Europe.Objective: build a clear international Go-To-Market strategy, align multi-country marketing efforts and coordinate local agencies to create sustainable e-commerce traction.

Mission carried out for a French MedTech company aiming to scale its presence across Europe.Objective: build a clear international Go-To-Market strategy, align multi-country marketing efforts and coordinate local agencies to create sustainable e-commerce traction.

Mission carried out for a French MedTech company aiming to scale its presence across Europe.Objective: build a clear international Go-To-Market strategy, align multi-country marketing efforts and coordinate local agencies to create sustainable e-commerce traction.

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Voir les actions mises en place

Voir les actions mises en place

SECTEUR

MedTech / Healthcare

CONTEXTE

European expansion

BU e-commerce en dérive

MISSION

International Go-To-Market structuring

Le contexte de départ

Le contexte de départ

Le contexte de départ

The company had a strong product supported by clinical validation and a solid position in the French market. However, its European expansion lacked structure and consistency.

The company had a strong product supported by clinical validation and a solid position in the French market. However, its European expansion lacked structure and consistency.

Background

01

European markets approached with a single generic strategy

European markets approached with a single generic strategy

Background

01

No clear Go-To-Market prioritization by country

Background

01

International websites poorly adapted to local expectations

Background

01

Marketing efforts fragmented across multiple local agencies

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An international expansion difficult to manage

An international expansion difficult to manage

An international expansion difficult to manage

The company attempted to grow simultaneously across multiple European markets without a clear operational structure.

The company attempted to grow simultaneously across multiple European markets without a clear operational structure.

Weak local positioning and messaging

Weak local positioning and messaging

Inconsistent campaigns between countries

Inconsistent campaigns between countries

Marketplaces largely underutilized

Marketplaces largely underutilized

Marketing efforts fragmented across multiple local agencies

Marketing efforts fragmented across multiple local agencies

Lack of consistency in global execution

Lack of consistency in global execution

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Understanding the barriers to international growth

Understanding the barriers to international growth

Understanding the barriers to international growth

The first step was to rebuild a clear international Go-To-Market strategy.

The first step was to rebuild a clear international Go-To-Market strategy.

Background

01

Evaluation of the potential and maturity of each European market

Background

01

Audit of international websites and local conversion performance

Background

01

Analysis of marketing campaigns and messaging consistency

Background

01

Assessment of the role marketplaces could play in acquisition

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Trois priorités structurantes

How our plumbing
service works step by step

Key strategic decisions, realignment and restoration of control over the e-commerce system

Key strategic decisions, realignment and restoration of control over the e-commerce system

Strategic focus
Priorité stratégique

Identify priority markets and define local positioning.

Transformer l’acquisition en moteur de croissance mesurable.

01

Marketing alignment
Alignement marketing

Align messaging, campaigns and creative direction.

Installer une communication transparente et crédible.

02

Operational alignment
Alignement opérationnel

Coordinate local agencies and structure unified reporting.

Aligner marketing, logistique et organisation.

03

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Actions mise
en places

Actions mise
en places

Des actions structurées pour rétablir la cohérence, fiabiliser l’exécution et redonner une capacité de pilotage durable.

Des actions structurées pour rétablir la cohérence, fiabiliser l’exécution et redonner une capacité de pilotage durable.

Des actions structurées pour rétablir la cohérence, fiabiliser l’exécution et redonner une capacité de pilotage durable.

1

SYSTÈME

Support

UX/UI redesign of international websites

Stabilisation complète de l’OMS et fiabilisation des stocks Reprise en profondeur des règles de stock, correction des incohérences et suppression des ruptures fantômes afin de garantir une exécution fiable et cohérente avec la promesse client.

2

FIABILITÉ

Clarity

Localization of product pages and regulatory content

Nettoyage des règles de disponibilité produits Simplification et sécurisation des logiques de disponibilité pour éliminer les incohérences entre catalogue, stock réel et affichage.

3

PROMESSE CLIENT

Adaptability

Creation of country-specific landing pages

4

PERFORMANCE

Leadership

Optimization of purchase journeys according to local markets

5

OPÉRATIONS

Execution

Development of a structured international media plan

Activating marketplaces and coordinating local agencies

Activating marketplaces and coordinating local agencies

Actions implemented:

Complete restructuring of Amazon listings

Creation of premium content (A+ pages, videos, visuals)

Development of country-specific PPC strategies

Alignment of local agencies around a unified strategy

Résultats

Impact of the mission

Impact of the mission

IMPACT CLIENT

Marketing campaigns became profitable and scalable

Improved targeting and budget allocation turned acquisition into a sustainable and scalable growth lever.

PERFORMANCE

Marketplaces turned into strong acquisition channels

Structured deployment and optimization transformed marketplaces into reliable and high-performing growth drivers.

OPÉRATIONS

Localized user journeys and content adaptations improved performance across different markets.

Localized user journeys and content adaptations improved performance across different markets.

FIABILITÉ

Clear Go-To-Market strategy established by country

Defined priorities and channels per market enabled more coherent and effective international expansion.

Conclusion

intervention

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When an e-commerce system becomes misaligned, the issue is rarely isolated.

When an e-commerce system becomes misaligned, the issue is rarely isolated.

International growth requires structure Without a clear Go-To-Market strategy, marketing efforts become scattered and inefficient. Structuring expansion by country allows companies to focus resources where traction truly exists.

International growth requires structure Without a clear Go-To-Market strategy, marketing efforts become scattered and inefficient. Structuring expansion by country allows companies to focus resources where traction truly exists.

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