Études de cas
Mission
Lecture stratégique, réalignement et remise sous contrôle du système e-commerce
Infos
Client: French MedTech
Industry: Healthcare / MedTech
Mission: European Go-To-Market structuring
Scope: Multi-country websites, marketplaces, CRM, acquisition, and governance
Donées Clés
Markets: Germany, Italy, Spain, Netherlands, United Kingdom
Main issue: Unstructured international expansion
Challenge: Turn a French success into sustainable European growth
This mission concerned a French MedTech company with a strong product, supported by clinical evidence and solid adoption in its domestic market.
In France, the model works: qualified traffic, strong conversion rates, and recognized medical credibility.
But during its European expansion, momentum began to weaken.
Each market has its own cultural, regulatory, and competitive specificities, yet the approach remained generic, with no real local adaptation.
Multi-country websites lacked coherence, marketplaces were underleveraged, and local agencies operated without global coordination.
The company had the potential but not the structure required to successfully scale across Europe.
The international Go-To-Market was not structured.
Messaging, websites, and campaigns were not adapted to local specificities, and teams were operating without centralized steering.
European expansion was built on fragile foundations, limiting both growth and execution capacity.
Build a structured, coherent, and manageable European Go-To-Market.
Adapt the strategy to each market, realign channels, and implement a model capable of supporting sustainable international growth.
LPAdivisory
01
Acquisition & conversion
02
03
04
Résultats
Résultats mesurables, impact durable
MORE EFFECTIVE CAMPAIGNS AND STRUCTURED ACQUISITION.
• Campaigns finally profitable
• Better audience targeting
• Messaging adapted to local markets
• Improved overall performance
Acquisition becomes a controlled growth lever.
Structured activation of acquisition channels and marketplaces.
• Marketplace catalog restructuring
• Content and SEO optimization
• Implementation of localized paid strategies
• Adaptation of campaigns to each market
• Realignment of CRM and communications
Channels become high-performing acquisition levers.
Definition of a structured Go-To-Market strategy country by country.
• Prioritization of key markets
• Definition of specific objectives per country
• Adaptation of positioning to local markets
• Strategic reallocation of budgets
• Structuring of a coherent international strategy
Growth is now built on a clear and manageable strategy.
Implementation of a centralized international governance model.
• Structuring of global and local roles
• Establishment of unified reporting
• Coordination of local agencies
• Definition of clear priorities
• Installation of a sustainable governance framework
The company regains control of its international expansion.
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